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عمومی::
کانال بازاریابی بینالمللی
A company's international marketing channel is the path in the structure of distribution through which the products of the company reach the final consumer or user.
Throughout international marketing channels these two elements tend to coincide, but exceptions do occur.
Many specific types of organizations may be involved performing the transactions and physical flows in a given international marketing channel of distribution.
We can now define an international marketing channel of distribution as follows:
In a number of respects the choice of entry modes or international marketing channels is important to management.
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